Interactive Book Design – An Introduction

Research on Storytelling

 

New research from McMaster University in Canada shows new interesting results on the impact of one of the most ancient and engaging art forms, namely storytelling. The focus of the research was the mechanisms of storytelling and the results show: “… that no matter how a narrative is expressed—through words, gestures or drawings—our brains relate best to the characters, focusing on the thoughts and feelings of the protagonist of each story.” This means that people more easily relate to the actions and communications of other humans even in fiction than the story in itself. The research was conducted by using fMRI to scan the participants’ brain while a short headline was presented to them. Then they were asked to develop stories by using speech, gestures or drawing. This is good news for the interactive book author since for this form of book design visualisation and action is important aspects. Source: McMaster University

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